53rd Annual Austin Trail of Lights Announces Details for "Night Lights" Preview Party Dec. 8

Austin's most delightful holiday attraction to take place Dec. 9-23; events kick off with Dec. 8 preview party benefiting the Trail of Lights Foundation and will feature a schedule full of local Austin entertainment.

(AUSTIN, TEXAS - Oct 25, 2017, source: Juice Consulting) - The 53rd annual Austin Trail of Lights powered by H-E-B is thrilled to announce details for "Night Lights" - the 4th annual preview party on Friday, Dec. 8 benefiting the Trail of Lights Foundation, presented by Lyft. The event will support STARS at the Trail, a Trail of Lights Foundation program that will host 1600 children, families, seniors and veterans who might not otherwise get to experience the Trail of Lights for special programs before the event opens to the general public.

Night Lights will take place at Zilker Park from 7-10 p.m. and will feature live entertainment from Mother Falcon String Trio, Whiskey Shivers and DJ Mel.The party will offer light bites from Austin area restaurants, beer and wine, special holiday entertainment, a classic car show, a Maker's Market curated by Edible Austin, and an opportunity to experience the Trail of Lights like never before. Participating restaurants include Mattie's, Sway, Moonshine Patio Bar & Grill, La Pera, Chi'Lantro, Texas Honey Ham, H-E-B Café, Cabo Bob's, Top Notch, and many more to come. Small batch makers include Sertodo Copper, local handmade jewelry by Vinca Inc., chocolates from the Turtle Enoteca and Gelateria, French macarons from Le Petits Plaisirs and more to be announced.

Advance tickets start at $75 and can be purchased here starting in early November: https://austintrailoflights.org/night-lights.

Whisky Shivers will play Friday, Dec. 8

The Trail of Lights will then open to the public Saturday, Dec. 9 and will run through Saturday, Dec. 23. Local Austin entertainment will continue throughout the Trail of Lights with nightly acts by community and professional performers, and nightly story times by celebrity readers. Confirmed entertainment includes Alan Haynes, University of Texas Longhorn musicians and entertainers, 36th Division Infantry Band, Mother Falcon, Wood & Wire, Trube, Farrell & Snizz, Jomo & The Possum Posse, Datura, Tiarra Girls, and many others. The full entertainment schedule will be announced soon and be available here: www.austintrailoflights.org.

The official public Grand Opening of the Trail will be on Saturday, Dec. 9 where admission will be free. The Trail will remain open Dec. 10 - 23 with general admission gates open at 7:00 p.m. every evening. General admission for children under 12 is always free at the Trail of Lights. There will be a general admission fee on seven of the 14 nights of the event. Early entry ZiP Fast Pass, Platinum passes, parking and shuttle tickets are also available for purchase on select nights. Calendars for ticket availability and online ticket purchases will be available in early November at www.AustinTrailofLights.org.

Since it began in 1965 as a small gathering, the Trail of Lights has grown into one of Austin's three largest events, attracting more than 400,000 people every year. The annual tradition continues to grow, celebrating the unique character Austin is recognized for across the country. Every holiday season, Zilker Park is transformed into the Trail of Lights with over two million lights, 40 displays, 20+ food trucks, two stages, 30 private holiday parties and interactive experiences throughout the trail.

"This is the fifth year that the Trail of Lights Foundation has produced this community event, and we are very proud to offer this unique celebration of all that Austin is known for," said Trail of Lights Foundation Board President, Leah Davies. "2017's event is a culmination of a great year, highlighting the people, music, groups, food, technology, charitable organizations and businesses that make Austin the place we love to call home. Visitors will see new modernized displays, interactive environments, Austin's famous food trucks, local musical talent, movies, local merchants and more."

The Zilker Tree lighting will take place Sunday, Nov. 26

Specialty Nights and Programming

This year, the Austin Trail of Lights will offer numerous specialty nights leading up to and during the event. Additional specialty nights will be announced as details are available.

Sunday, Nov. 26: The annual Zilker Tree lighting starts the holiday season off in Zilker Park. Now in its 51st year, the Zilker Tree is the largest man made holiday tree, built around a historic Austin moontower. Food vendors and other merchants will operate at the tree throughout the month of December. Check the Austin Trail of Lights website for schedules.
Saturday, Dec. 2: The Trail of Lights Fun Run, presented by St. David's HealthCare, is a 2.1-mile course, starts at the Zilker Tree and takes runners through the iconic Austin Trail of Lights, ending with a celebration in the park. Up to 10,000 runners are expected to participate in two waves. Registration began in mid-September, and can be purchased here: https://austintrailoflights.org/2017-fun-run.
Dec. 3, 4 and 6: STARS at the Trail, presented by Vista Equity Partners,hosts up to 20 nonprofit organizations for private tours of the Trail. Since 2013, STARS at the Trail has provided an opportunity for more than 3,000 school children, teens, families of varied socioeconomic backgrounds, youth in foster and adoptive care, WWII veterans, mentors and mentees, chronically ill patients and others with unique circumstances to create special holiday memories at the Trail of Lights. For some of these attendees, this trip to the Trail of Lights may be their only holiday experience.
Friday, Dec. 8: Night Lights, the fourth annual Preview Party, presented by Lyft, will benefit the Trail of Lights Foundation's STARS at the Trail program. The event features musical entertainment, food samples from local Austin restaurants and specialty activities not available during the general run of the Trail. Tickets start at $75 per person and will go on sale early November.
Sunday, Dec. 10: The fifth annual UT Night will turn the Trail of Lights burnt orange. The evening features special programming, Longhorn entertainment and private hospitality tickets for The University of Texas at Austin students, faculty, staff and alumni.
Tuesday, Dec. 12: The annual HEROES Night, presented by Texas Lottery, honors first responders-active police, fire and EMS, active military, veterans and emergency responders. Guests will create holiday letters to send to troops and other activities to pay tribute to first responders' service.
Tuesday, Dec. 19: Movie Night, presented by Austin Parks Foundation.Grab a bag of kettle corn, bring a blanket and enjoy a holiday movie under the stars and lights in Austin's beloved Zilker Park.

Accolades and Statistics

Second largest event in Austin according to the Austin Business Journal (2017)
Recognized as a top 10 lighting or holiday event by USA Today, Yahoo and Southern Living
375,000 attendees in 2016
Two million twinkling lights
More than 1 million miles walked by attendees annually
20+ food vendors
7,500 runners at the 2016 Fun Run
1,000 volunteers annually
20 nonprofit groups hosted during STARS nights
Two stages housing special performances and live music
45 performers
15 marriage proposals
50,000 amusement riders

Sponsors

Since adopting the annual event from the City of Austin in 2012, the Austin Trail of Lights has been produced exclusively with private dollars and without taxpayer funding. Corporate sponsors and individual donors contribute more than $1.5 million to provide partial underwriting for the annual event. The remainder of funds are provided through event ticket sales.

2017 will be the sixth year H-E-B has served as Title Sponsor and has committed to serve as title sponsor through 2019. Additional multi-year sponsors include Vista Equity Partners, Seton Healthcare Family, Keller Williams Realty, Cirrus Logic, Silicon Labs, T5 Foundation, NXP, Maudie's Tex Mex, The University of Texas at Austin, Austin Parks Foundation, ABC Home and Commercial Services, 3M, Central Texas Pediatric Orthopedics, Austin Energy, Longhorn Rents, The UPS Stores, Texas Lottery, Pirkey Barber PLLC, K. Freise & Associates, Maxwell Locke & Ritter, Ambetter Superior HealthPlan, Lori and Tito Beveridge, American Bank of Commerce, and Watkins Insurance Group, NXP USA, Inc., UPS, SHI, Humana.

The Trail of Lights welcomes new sponsors including St. David's HealthCare as Fun Run title sponsor as well as Lyft, nLand Surf Park, Solar Winds, Capital One, LCRA, Austin Convention Center, Juice Consulting and Archer-Malmo.

Sponsor opportunities are currently available. For information, please contact Jill Weir at jweir@forefrontnetworks.com.

About the Trail of Lights Foundation

The Trail of Lights Foundation is an independent nonprofit corporation dedicated to producing the Austin Trail of Lights as an authentically Austin community celebration. The organization raises the funds from donations by individuals and the business community to produce and ensure the long- term sustainability of Austin's largest community celebration. It is curated in close conjunction with its long-time partners, Forefront Networks and 3Can Events, who provide turn-key production, marketing, sponsorship and programming services to the foundation. The Trail of Lights has remained in the top three Austin events since the Trail of Lights Foundation adopted the event in 2012.

For more information on The Trail of Lights, please see www.austintrailoflights.org.

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MEDIA NOTE:

Media are invited to join us for an official press conference for the Trail of Lights on Thursday, Nov. 2 at 10:30 a.m. at The Zilker Clubhouse. Please RSVP for the press conference no later than Nov. 1 at 12 p.m. to heather@juiceconsulting.com.

To RSVP for the Dec. 8 Night Lights preview party, for general coverage requests or press inquiries about the Trail of Lights, please contact the team at Juice Consulting:

Heather Wagner Reed - 512 788 9254 - heather@juiceconsulting.com

Madison Snelling - 512 240 9052 - madison@juiceconsulting.com