Creating an Iconic Private Event Inside Austin’s Largest Holiday Celebration

We're taking hospitality to a whole new level! Having the best talent in town allows us to host corporate and private parties inside Austin’s largest holiday celebration. This summer, the producers of the Austin Trail of Lights brought Veronica Castelo and Allegra Benz, formally of Crew+ Events, on board to shake up the VIP and Corporate Hospitality Programs.

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Before jumping into the holiday spirit, Veronica and Allegra spent the summer producing the official grand re-opening of Republic Square (Austin’s Birthday Bash), the 6th Annual White Linen Night on 2nd Street, and Austin’s Ice Cream Festival!

Now they are turning their attention to the Trail of Lights, where they will produce 50 corporate and private parties, while also hosting guests participating in our Night Lights Preview Party, Grand Opening Party, ZIP program and Platinum experience.

“It’s a huge honor to be producing one of Austin’s most iconic traditions,” Allegra said. “We are relentlessly looking for ways to ensure this year’s events 'wow' all who attend.”

One of the most noticeable changes will be the décor in the Zilker Village. “We are going glam this year with golds, whites, metallics, and jewel-toned pieces,” Allegra said. “The holidays are always a magical time of year. We want people to feel like they’ve been transported to a dreamy winter wonderland.”


In addition to spicing up the décor, Veronica and Allegra are bringing some of their favorites on board to help make each event special. Groups have the opportunity to upgrade their holiday experiences by adding entertainment from local favorite DJ Hexum and catering from long time partners Cabo Bob’s and Burro Cheese Kitchen and new partners Lucy’s Fried Chicken and Austin Gourmet Popcorn.


“One of the perks of the job is discovering the best of Austin and offering it to our clients,” Veronica said. “We have assembled an incredible group of entertainers and caterers to take each event up a notch.”

Cookie tastings, cocoa projections, and the search for the perfect glitzy centerpieces are top of mind these days. The duo are creating amazing, one-of-a-kind parties for groups of all sizes.

“It’s an exciting time for us as we are reimagining the hospitality program at the Trail,” Veronica said. “We want to help you plan your most remarkable party yet.”