Why Sponsor?

Engage, Inspire, & Connect

There are so many ways to be part of the Austin Trail of Lights. It’s the perfect opportunity to secure marketing exposure, distribute product, engage employees, host a party or just give back to Austin during a special time of the year.

We offer a range of options to fit any budget or goal. All sponsorships are tax deductible and benefit the Trail of Lights Foundation.

BECOME A 2018 SPONSOR

See how companies shine at the Trail of Lights

Our Attendees

TOL Demographics3.png
MARKETING PROGRAMS

MARKETING PROGRAMS

PRODUCT DISTRIBUTION

PRODUCT DISTRIBUTION

BRAND EXPOSURE

BRAND EXPOSURE

COMMUNITY ENGAGEMENT

COMMUNITY ENGAGEMENT

EMPLOYEE ENGAGEMENT

EMPLOYEE ENGAGEMENT

HOLIDAY PARTIES

HOLIDAY PARTIES

Become A 2018 Sponsor

BARL2608.jpg

Marketing Programs

Promote your message through Trail of Lights channels and be part of the biggest story in Austin during December.

  • - Social campaign integrations
  • - Advertising with Trail of Lights
  • - Email mentions
  • - Sponsored blog posts on our Cheer All Year Blog

>> Click Here to read how Maudie's goes big with Big Tex Mex!

Trail1(39of50).jpg

Product Distribution

Put your products in the hands of thousands of Austinites during the holidays.

  • - Sampling and product distribution
  • - Vendor and expo booths
  • - Bar and liquor sponsorships

>> Click Here to learn more about Sampling at the Trail!

DWP_2427.jpg

Brand Exposure

Secure brand presence among 400,000 attendees:

  • - Brand presence on Trail of Lights display, signs or activation
  • - Signage on internal and external Trail of Lights fences
  • - Logo on Trail of Lights website

>> Click Here to see how NXP put their innovation on display... Literally!

LicarionePhoto_TrailofLights__120616_fo3a6536.jpg

Philanthropy

Show your support for Austin at the community’s favorite holiday tradition.

  • - Nonprofit programs
  • - Youth development opportunities
  • - Donations to the Trail of Lights Foundation

>> Click Here to see how Vista Equity Partners has put philanthropy at the forefront with the STARS at the Trail.

Trail121016-86.jpg

Employee Engagement

Get your employees in on the fun and giving back during the holidays.

  • - Volunteer programs
  • - Specialty nights
  • - Holiday parties

>> Click Here to read more about how Dell Children's took their sponsorship off the Trail to bring joy to the kids at the at Dell Children's Medical Center.

HOLIDAY PARTIES

Hospitality

Host your employees, clients or friends at the best holiday venue in Austin.

  • - Host a holiday party for 50 – 2000
  • - Early entry ZIP tickets
  • - Night Lights Preview Party tickets
  • - Fun Run registrations

>> Click Here to see how H-E-B celebrated with their employees at the 2016 Trail of Lights!

Become A 2018 Sponsor

2017 sponsors

See the 2017 Sponsors