Engage, Inspire, & Connect

There are so many ways to be part of the Austin Trail of Lights. It’s the perfect opportunity to secure marketing exposure and give back to Austin during a special time of the year. We offer a range of options to fit any budget or goal. All sponsorships benefit the Trail of Lights Foundation.

Become a 2024 Sponsor


Employee Engagement

Get your employees in on the fun, give back and celebrate the holidays at the trail:

  • Volunteer Programs: From welcoming guests at the Trail to getting your employees together to manage holiday activities.
  • Cause Nights: Join Austin Parks Foundation and the University of Texas at Austin in getting involved with a specialty night!
  • Private Parties
  • Fun Run

Contact us to learn more


Community Engagement

Show your support for Austin’s favorite holiday tradition and keep the magic of the season alive in Zilker Park:

  • Sponsorship of a classic display

  • Create a new activation

  • Support a cause night

  • Sponsor community performances

Learn More


Brand Amplification

Promote your message through Trail of Lights channels and be part of the biggest story in Austin during December:

  • Secure brand awareness among 400,000 attendees
  • Brand presence on displays, signs, or activations
  • Social and email campaign integrations
  • Advertising with Trail of Lights Programs

Learn more