The Austin Trail of Lights is a long-standing local tradition and our city’s most celebrated holiday event taking over the beloved Zilker Park during the month of December. The Trail of Lights was created by the community, for the community and celebrates the best of our community, and we invite you to be a part.

Make Your Mark on Austin

Over 70 displays and customizable properties make up the Austin Trail of Lights – and more are added each year. With options from ranging from specialty nights and programs to iconic displays, there are countless ways to showcase your brand at the Trail of Lights. Dozens of businesses across Austin and central Texas make their unique mark on the Trail and connect with the 400,000 people who come through our gates each year. No matter the budget, we have options for EVERYONE to be a part of the Trail. What are you waiting for?

Make your mark on Austin’s favorite holiday destination with your Trail of Lights Sponsorship.

Check out our available 2018 Sponsorship Packages outlined below.

New to the Trail of Lights? Learn a bit more about the event.


Showcase Sponsor

Showcase Sponsors anchor the Austin Trail of Lights with innovative, fun and highly trafficked activations. This sponsorship level receives significant marketing exposure and options for customer engagement. The Trail of Lights team will create a new event destination with customized experiences and programs to meet sponsorship objectives.

Pricing: $75,000 - $125,000

View examples of past Showcase Sponsor activations

To receive the full sponsorship deck COMPLETE OUR SPONSORSHIP INTEREST FORM


Major Sponsor

Major Sponsors make a large impact on the Austin Trail of Lights with interactive displays or special events. At the Major level you’ll have the opportunity to create a new interactive display, sponsor a specialty night, or brand an iconic Trail destination.

Pricing: $15,000 - $25,000

View examples of past Major Sponsorship packages

To receive the full sponsorship deck COMPLETE OUR SPONSORSHIP INTEREST FORM

Display Sponsor

Display Sponsors have the opportunity own one of the Austin Trail of Lights’ iconic displays. A Display Sponsorship shows Austin how much you value Austin community traditions. Our team can help customize or modernize displays to reflect sponsor branding or unique characteristics.

Pricing: $7,500 - $15,000

Browse available displays

To receive the full sponsorship deck COMPLETE OUR SPONSORSHIP INTEREST FORM


Trailblazer Sponsors

Gold, Silver & Bronze

Make your mark on the Austin Trail of Lights at any budget. Our devoted Trailblazer Sponsors are the core backers to help ensure that the Trail of Lights remains accessible to EVERYONE in Austin. By supporting our community programs and keeping the entry free of charge for half of our public operating nights, your Trailblazer Sponsorship makes a huge impact to the sustainability of Austin’s favorite holiday event.

Trailblazer Sponsors can support the event at one of three levels and will receive brand recognition on the Trail in the 512 Forest Presented by Keep Austin Weird.

  • Trailblazer Gold: $5,000
  • Trailblazer Silver: $2,500
  • Trailblazer Bronze: $1,000

Learn more

To receive the full sponsorship deck COMPLETE OUR SPONSORSHIP INTEREST FORM

Don't Wait Another Year

Be a part of this community-wide, family-friendly event and connect with an engaged audience this year at the 2018 Austin Trail of Lights!

Let us know you are interested in 2018 Sponsorship today to secure your space on the Trail.

  • trail of lights
  • Zilker ParkDecember 2018
  • trail of lights
Austin Trail of Lights is Produced in Partnership With:    
  • trail of lights foundation
  • 3can events
  • city of austin
Web Analytics